Welcome to October’s Lincolnshire Pride. This month we seek advice from some of Lincolnshire’s best business-to-business firms offering help to those seeking to strengthen, grow or create a business.

Much is made of the difficult trading conditions affecting the economy at the moment, but we have met start-up businesses such as this month’s two featured fashion retailers celebrating their first anniversaries who have created jobs in Lincolnshire to be an ideal county in which to trade.

Excellent transport links, a low cost of living and proximity to London make Lincolnshire a great bet for anyone seeking to run, or start up a business.

Elsewhere this month, we look at Lincoln from an unusual vantage point, and we’ve exclusive fashion images and suggestions for this season’s most refined business wear, with a range of accessories too.

Also, we offer ideas for giving your drawing room and kitchen a makeover, and we look at stylish but sensible sports cars perfect for Lincolnshire’s roads.

Our best wishes for a wonderful month!