{"id":4161,"date":"2026-08-05T14:33:19","date_gmt":"2026-08-05T14:33:19","guid":{"rendered":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/?p=4161"},"modified":"2026-08-05T14:33:19","modified_gmt":"2026-08-05T14:33:19","slug":"inside-lvmh-the-story-behind-the-worlds-great-luxury-brands","status":"publish","type":"post","link":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/highlights\/inside-lvmh-the-story-behind-the-worlds-great-luxury-brands\/08-2026","title":{"rendered":"Inside LVMH: The Story Behind the World\u2019s Great Luxury Brands"},"content":{"rendered":"\n

Next year will represent 100 years since maison Champagne Mercier gifted something rather special to the happy couple, Francine Durant-Mercier and Paul Chandon, upon their marriage. The Dom P\u00e9rignon brand name was transferred to Mo\u00ebt & Chandon to celebrate the couple\u2019s wedding, and 10 years later, in 1936, the company launched the first Dom P\u00e9rignon vintage.<\/p>\n\n\n\n

Today Dom P\u00e9rignon and Mo\u00ebt are arguably two of the world\u2019s best-known names, and like many more of the world\u2019s best brands, they\u2019re part of LVMH \u2014 Louis Vuitton Mo\u00ebt Hennessy \u2014 founded in 1987 under the leadership of Chairman and CEO Bernard Arnault.<\/p>\n\n\n\n

It is easy to assume that people buy a Louis Vuitton handbag, a bottle of Dom P\u00e9rignon or a Tiffany diamond simply because they are expensive. In reality, the world\u2019s most successful luxury brands trade on something far more valuable than price: emotion. A luxury brand offers a sense of belonging, aspiration and permanence.<\/p>\n\n\n\n

The Tiffany blue box presented across a restaurant table, the cork eased from a bottle of Dom P\u00e9rignon at a wedding celebration, or a Louis Vuitton holdall accompanying its owner through an airport terminal are all experiences loaded with symbolism. These brands are not merely products; they are markers of achievement, milestones and memories.<\/p>\n\n\n\n

This understanding of luxury lies at the heart of LVMH\u2019s success. Whilst the group has grown into one of the world\u2019s largest companies, its greatest achievement has been preserving the individual identities of its maisons. Dom P\u00e9rignon still feels distinct from Krug, Tiffany remains unmistakably Tiffany with their beautiful aqua-coloured boxes, whilst Dior retains the elegance and exclusivity that made it famous nearly 80 years ago.<\/p>\n\n\n\n

Bernard Arnault recognised early on that luxury cannot simply be manufactured. Through his family holding company, he remains the controlling shareholder in LVMH and has spent decades assembling an unparalleled collection of heritage brands.<\/p>\n\n\n\n

Fashion and leather goods<\/a><\/h2>\n\n\n\n

Louis Vuitton, meanwhile, was founded in 1854 originally to produce luggage trunks that could be stacked on top of one another. Up to that point, trunks for luxury voyages featured rounded tops to ensure water would run off them. These were tricky for those handling well-heeled travellers to stack, but apprentice layetier (box and trunk maker) Vuitton set about solving the problem.<\/p>\n\n\n\n

Among the other long-established leather goods brands that became part of LVMH\u2019s portfolio are Loewe (1846), Rimowa (1898), and Fendi (1925). Other halo brands for LVMH\u2019s fashion and leather goods division include Christian Dior (established in 1947 and joining LVMH in 2017), Givenchy (established 1952 and joining LVMH in 1988) and Marc Jacobs (established 1984 and joining LVMH in 1997).<\/p>\n\n\n\n

Jewellery, watches and beauty<\/a><\/h2>\n\n\n\n

Other perfume houses like Guerlain (established 1828) and Parfums Christian Dior (established 1947) also joined LVMH, whilst more recent members of the LVMH family include France\u2019s Sephora, a perfumery established in 1970, and Benefit Cosmetics, founded in 1976. Among the most recent brands to join LVMH is Fenty Beauty by Rihanna, established in 2017.<\/p>\n\n\n\n

LVMH\u2019s most venerable jewellery brand, Tiffany & Co, also featured in Audrey Hepburn\u2019s 1961 film Breakfast at Tiffany\u2019s, and alongside Hublot, Tag Heuer, Bulgari and Chaumet \u2014 the latter specialising in tiaras for the exceptionally wealthy \u2014 the group has acquired more of the world\u2019s most renowned jewellery and watchmaking brands.<\/p>\n\n\n\n

LVMH\u2019s most lucrative sector is its fashion and leather goods division, which contributes around 47% to the company\u2019s revenues. Watches and jewellery brands contribute 13%, perfumes and cosmetics brands are responsible for 11% of the company\u2019s revenue, and its wines and spirits brands contribute 7% to sales.<\/p>\n\n\n\n

Tracing the earliest of its brands back to the 14th century and with 75 maisons in the company\u2019s portfolio, LVMH has a fascinating history, encompassing some of the world\u2019s best brands, all within a single and rather remarkable family. You have to wonder what Dom P\u00e9rignon would make of the firm today, his name gifted to one of the world\u2019s finest wines, but with global revenues measured in the billions, he\u2019d almost certainly have to raise a glass to Arnault\u2019s house of brands.<\/p>\n\n\n\n

See www.lvmh.com.<\/p>\n\n\n\n

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Doorman with Louis Vuitton luggage cart outside The Savoy hotel<\/figcaption><\/figure>\n\n\n\n

FAQ<\/a><\/h2>\n\n\n\n

When was LVMH founded?<\/strong> LVMH \u2014 Louis Vuitton Mo\u00ebt Hennessy \u2014 was founded in 1987 under the leadership of Chairman and CEO Bernard Arnault.<\/p>\n\n\n\n

How many brands are part of LVMH?<\/strong> LVMH has 75 maisons in its portfolio, tracing its earliest brands back to the 14th century.<\/p>\n\n\n\n

Which LVMH division generates the most revenue?<\/strong> Fashion and leather goods is LVMH\u2019s most lucrative sector, contributing around 47% of the company\u2019s revenues, followed by watches and jewellery (13%), perfumes and cosmetics (11%) and wines and spirits (7%).<\/p>\n\n\n\n

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Dior within Harrods<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Next year will represent 100 years since maison Champagne Mercier gifted something rather special to the happy couple, Francine Durant-Mercier…<\/p>\n","protected":false},"author":2,"featured_media":4162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[915,912,913,911,914],"class_list":["post-4161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlights","tag-bernard-arnault-lvmh","tag-dom-perignon-history","tag-louis-vuitton-history","tag-lvmh-luxury-brands","tag-tiffany-and-co-lvmh"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/posts\/4161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/comments?post=4161"}],"version-history":[{"count":1,"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/posts\/4161\/revisions"}],"predecessor-version":[{"id":4165,"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/posts\/4161\/revisions\/4165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/media\/4162"}],"wp:attachment":[{"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/media?parent=4161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/categories?post=4161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pridemagazines.co.uk\/rutland-and-stamford\/wp-json\/wp\/v2\/tags?post=4161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}