Moores Estate Agents
An insight into the property market with Vernon & Jenny Moore, founders of Moores Estate Agents and Country & Equestrian
They do say that the early bird catches the worm, and if you’re looking to sell your property you may be looking expectantly out of the window, hoping to see blue skies, a garden in spring bloom and sufficiently dry conditions to get the lawnmower out.
A bit of sunshine and neatly cut lawns with uniform stripes certainly does enhance the photographs that you hope will go a long way to underwriting your property’s kerb appeal.
However, we reckon it’s better to test the water before reaching the open market with discreet marketing, and once you’ve done that, it’s better to take your property to buyers, instead of waiting for them to come to you.
Discreet Marketing
“Discreet marketing is a really good way to gauge response, and get an idea of whether the value you have in mind for your property is commensurate with the pace of the property market at a given time,” says Vernon Moore, founder of Moores Estate Agents and its Country & Equestrian brand.
“Discreet marketing is often a more nimble way to reach the market, as it doesn’t necessarily mean a full photoshoot and the preparation of detailed particulars.”
Taking Your Property to Buyers
Another benefit of discreet marketing, aside from being able to get to the market faster and get ahead of the spring rush, is the ability to gain earlier access to the company’s London-based meet-ups.
“It’s a really surprising figure, but around three quarters of property sales at the more expensive end of the property market are to buyers from outside the area,” says Vernon. “Post-Covid we’ve seen a significant change in the way that people are adopting a working from home or hybrid working habit, which has supercharged interest in our part of the world where you can get more property for your money, move to the countryside and take advantage of our excellent schools.”
“Reports in Sunday newspapers like those ‘best places to live’ supplements stimulate keen interest from buyers seeking a better lifestyle but who want to remain within commuting distance; young professionals who are looking to start a family, for example.”
“That’s why Moores Estate Agents and its Country & Equestrian brand is among ten agents all from different regions in Britain to have partnered with an exclusive members-only network of agents in London who then regularly host us at their offices to present properties from our area to buyers in the city.”
“We take our portfolio of properties to London buyers, even with minimal particulars and just a couple of photographs, serving as a series of ‘pop-up’ estate agencies representing our respective areas to affluent London buyers seeking to move out of the city.”
“This is clearly a huge advantage to those who choose to market their property with us, both in terms of reaching more potential buyers, and also reaching those buyers who love the idea of living in market towns and villages with less traffic, more scenery and more substantial properties for their money.”
“We work really hard to maintain our client relationships and have a healthy database of vendors and buyers, enabling us to match one to another and to work proactively to market your property for a fair price and a prompt sale with less hassle. That’s why it’s better to extend your reach, and take your property to buyers instead of waiting for them to find you.”
Moores Estate Agents and the company’s Country & Equestrian brand provide professional, proactive property services for buyers and sellers of homes across the region. Family-owned and established in 2005, the company offers free initial advice tailored to your personal circumstances, call 01572 757979 or see www.mooresestateagents.com.
See a range of properties from Moores Estate Agents at https://www.pridemagazines.co.uk/rutland/view-magazines?magazine=May-2025